Article marketing is an essential website marketing strategy for promoting your website. It is one of the best ways to attain search engine optimization and have many people visit your webpage. In time, you will have habitual visitors to your website, increase your sales, and open up the idea of selling ad space.
This website marketing strategy aims to have a lot of people reading your articles. These articles must be original, to avoid plagiarism, and have good quality, which could be compromised by writing them in haste. With these two features in mind, you should then write as many articles as you possibly can. Since readers have different preferences when it comes to the kinds of articles they read, it is a good policy to write articles on a mixture of topics. More articles mean more people reading and linking to your site.
Each article may then contain a hyperlink to your website. These back-links, which are inward bound links to your webpage, are crucial for determining your website ranking by Google or other search engine. If it ranks high enough, there is a good chance that your website will appear on the very first page of the search results for the service or product you are marketing.
A blog is also known to have positive effects on the search engine ranking of your website as well. It is advisable to have one that you can update regularly. This is true because search engines favor new and instructive content, which you can deliver by regularly updating your blog.
Your website link may be put up in a reference section of another website which borrows your article. The website developer would put the link in what is usually called an authors box or resources box, and this is a good opportunity for readers of that website to visit your webpage, especially if they enjoyed reading your article.
These are just some of the many reasons why article marketing is a very effective website marketing strategy.