SWOT Analysis In Event Planning: Why Research Is Important For Corporate Events

Research is important whenever you are planning to invest on your events. Mainly for corporate event planning, as an event planner, you need to know which products and services your client would like to promote through his events.

So, even before you start planning for your corporate event, find out the answers to the following questions:

  1. How does your client enterprise promote their product?
  2. How does the enterprise wish to enhance their brand image
  3. What is the market value of the corporate and its products?
  4. Who buys their product?
  5. What are the selling points of their products?
  6. How they are ahead of behind of their competitors?

These questions may not be directly connected to your event planning for the corporate client, but the answers to these questions are going to help you tremendously. When and how?

Well, all event planners know that only planning a great event is not enough until you ensure good marketing and promotion for the event. These answers will help you immensely when you will start promoting your event.

When you use online marketing tools such as Email Marketing, Facebook and Twitter, your online event website, word of mouth and so on, start analyzing your research findings following SWOT Analysis method.

S for strengths, W for weaknesses, O for opportunities and T means threats. Now you categorically arrange your findings under suitable headings: Strengths, Weaknesses, Opportunities, and Threats.

Following this method, you can find out what aspects of your client and their product can be promoted to get a favorable impact on your prospective attendees.

The same analysis can be followed to find out what are the areas you need to focus more on while planning an event.

Collect brownies on the Strengths of your Event Management Organization:


  • You have an experienced team with high motivation level
  • You use an online event management solution
  • You streamline your administrative workload
  • You have effective event promotion tools

Areas of Weaknesses you need to overcome or manage:


  • Lack of funds
  • Inexperienced event team
  • Lack of media and corporate contacts etc.
  • Manual data entry

Factors allowing more Opportunities:


  • Less competition
  • Support from the local authorities,
  • Modern infrastructure

Mark your Threats in Red:


  • Strong competition
  • Bad weather
  • Backdated infrastructure

After the SWOT analysis, all highly practical information you needed to know before you plan an event will be just in front of you. Now with the results of your analysis, you develop a strategy to maximize the prospective of your strength points and opportunities. And on the other hand you make sure that you reduce the negative impact of the weaknesses and threats. When you have enough time, take a step forward and find out a way to overcome your weaknesses. Start using cloud based event management solutions which are an amazing way to streamline administrative workload, ensure attendee satisfaction, and the success of all your events.