If you’ve ever heard someone say, “Don’t preach to the choir”, chances are, it’s been said by someone who does not know much about marketing.
Preaching to the choir is actually a smart way to market, because they are already singing the praise of god.
The choir love to preach and be preached to, thus, exactly why they are in the choir!
They want to hear your message.
They devour it and what you are saying to them.
And it’s no different for you when building your business.
If you are looking to get as much website traffic, visitor opt-ins and sales as possible when marketing online, you’d better know how to reach your target market and exactly what to say to them.
You see, your target market is the exact group of people who are looking for what you have to offer.
They are the “perfect” prospect, customer or potential partner for your business.
This includes their gender, age, location, occupation and financial situation.
It could include their health or fitness levels, education or level of ambition.
By learning how to effectively position yourself online to attract these people and then speaking directly to them through your marketing, you will generate leads and convert those leads into sales with much more ease.
This strategy is used by some of the biggest and most successful companies in the world.
It’s called “getting rich in your niche” and its the best way to grow a business where your product or service is not supposed to appeal to everyone, just the right one(s).
To get started using this technique, build on paper, your computer or white board, exactly who your perfect customer is. This is called an “avatar”.
Then, once you know who the perfect customer is, you can design your marketing campaigns around that “avatar” and see just how powerful this concept truly is.